When your whole business is creating, building or collecting unique, often irreplaceable products, reliable shipping is vitally important. But, while surveys revealed that self-employed makers viewed FedEx as the most reliable, the perception of higher rates was causing many to settle for less-than-reliable alternatives. To correct mis-perceptions and increase awareness of FedEx One RateTM — FedEx’s affordable, flat-rate shipping solution— we took the message straight to the makers.
Handcrafted and assembled from industrial cardboard, our #OneOfAKind Shipping Station traveled to Renegade Craft Fair locations across the country, offering on-site shipping to hundreds of indie vendors, makers, artists, inventors and their customers. To spread the message beyond the fairs themselves, we documented our travels in a series of micro-short videos for the web—each highlighting one of the many amazingly talented makers we encountered in cities like Austin, Brooklyn, Chicago and San Francisco.
ClientFedExServicesCreative Direction, Art Director/ProducerYear2015