Everybody knows that parents are the biggest super heroes in any house. From opening a stubborn jar to teaching us how to shave, they do it all. And while moms and dads might not leap buildings in a single bound, they do pretty much everything else. With some help from our friends at DC, Gillette wanted to remind shoppers that your super hero deserves The Best. This multi-media campaign used promoted :15 and :30 second videos, high-impact page takeovers and display ads, all driving to a Walmart.com custom landing page, as well as shopper-stopping in store displays. We were able to drive over 50 million impressions, 2 million views of our video content, and most importantly, helped Gillette sell out of all 5 special edition DC Holiday packs.
