FedEx One Rate is perfect for care packages and they wanted us to make sure everyone on social media knew it. So, we surprised unsuspecting shoppers at a local book store and sent them on something we called a shipping spree. Think shopping spree, expect instead of keeping everything they could fit into a one rate box, they sent it all to someone they cared for. Over two days and 27 shipping sprees we were able to capture shoppers genuine reactions and heartfelt stories.
The #ShippingSpree videos generated 11.1 million impressions, 40% of which were organic, over the course of the campaign. They were viewed 689,345 times on Youtube alone, and Mike’s video landed on Adweek’s weekly top 10 YouTube Brand Videos.
ClientFedEx ServicesArt Direction, Creative DirectionLinkshortyawards.comAwardsRegional Gold ADDY, Shorty Awards: Best of Large Business