Keurig Digital Video Content

As a non coffee drinker, I might not be able to tell you the way it feels to take that first sip of coffee in the morning, or understand why some people can’t function without it. But, I can tell you that most everyone likes things better when they’re mini and Late’s look more delicious than plain old coffee. Armed with that knowledge (and a bunch of amazing strategy and insights) the team and I started planning to create a library of video content to be used across all media for the launch of the K-Mini, K-Latte and K-Cafe. Shooting over 5 days, 3 locations and building 10 set environments on a soundstage, we were able to stretch our budget and create content that far exceeded all client expectations. With an over 55% view through rate on YouTube (VS the 17% pre campaign benchmark) and over 27 million views across all platforms. The content also created tons of buzz on social media, getting over 100 thousand views and 10’s of thousands of unique interactions on Facebook alone. In all, the content we captured from this shoot was used to create over 50 different videos used for various media including, in-store signage, item level web video and stills content, cinemagraphs & 7 second video edits for social media and translated into 5 other languages.