Delaware North was looking to change the image of their 100 plus year old company from old fashioned to a forward thinking one. They asked futurists to contemplate what the sports we love would look like in 50 years, or if they would even exist, and then asked us to bring their predictions to life in print. We pitted the vision of the future of sports VS current state of the games and asked the reader to go online to “see what happens…”. The juxtaposing visuals, evocative copy and minimalistic layout gained Delaware North the attention they were looking for and intrigued readers to visit TheFutureOfSports.com.
ClientDeleware NorthServicesArt Direction, Creative DirectionLinkfutureof.orgAwardsADDYs Best Of Print
