{"id":49193,"date":"2014-12-16T15:55:35","date_gmt":"2014-12-16T14:55:35","guid":{"rendered":"http:\/\/www.undsgn.com\/uncode\/?post_type=portfolio&#038;p=4151"},"modified":"2024-10-23T01:47:54","modified_gmt":"2024-10-23T01:47:54","slug":"sidebar-stack-4","status":"publish","type":"portfolio","link":"https:\/\/caseylissaucreative.com\/?portfolio=sidebar-stack-4","title":{"rendered":"FedEx Shipping Spree"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>FedEx One Rate is perfect for care packages and they wanted us to make sure everyone on social media knew it. So, we surprised unsuspecting shoppers at a local book store and sent them on something we called a shipping spree. Think shopping spree, expect instead of keeping everything they could fit into a one rate box, they sent it all to someone they cared for. Over two days and 27 shipping sprees we were able to capture shoppers genuine reactions and heartfelt stories. <\/p>\n<p>The #ShippingSpree videos generated 11.1 million impressions, 40% of which were organic, over the course of the campaign. They were viewed 689,345 times on Youtube alone, and Mike&#8217;s video landed on Adweek&#8217;s weekly top 10 YouTube Brand Videos. <\/p>\n","protected":false},"author":1,"featured_media":49393,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[91,95,90,46],"class_list":["post-49193","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-experiential","portfolio_category-online-video","portfolio_category-social-content","portfolio_category-web"],"_links":{"self":[{"href":"https:\/\/caseylissaucreative.com\/index.php?rest_route=\/wp\/v2\/portfolio\/49193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caseylissaucreative.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/caseylissaucreative.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/caseylissaucreative.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caseylissaucreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49193"}],"version-history":[{"count":8,"href":"https:\/\/caseylissaucreative.com\/index.php?rest_route=\/wp\/v2\/portfolio\/49193\/revisions"}],"predecessor-version":[{"id":49404,"href":"https:\/\/caseylissaucreative.com\/index.php?rest_route=\/wp\/v2\/portfolio\/49193\/revisions\/49404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caseylissaucreative.com\/index.php?rest_route=\/wp\/v2\/media\/49393"}],"wp:attachment":[{"href":"https:\/\/caseylissaucreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49193"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/caseylissaucreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=49193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}